Thursday, October 6, 2011

Fall 2011 Colors. Seriously?

Okay, so, unbeknownst to me Pantone apparently releases new seasonal colours that are trendy every few months or so.  And apparently these charts drive sales.  Apparently.  That is, of course, if you're feeling pretentious enough to actually put them in your listings.  Brace yourself, here it is.

But, wait!  It gets better!  There are DESCRIPTIONS!  Of the colours!  As if you couldn't tell that bamboo is "yellow with a subtle green undertone", there are narratives to help you out! Ready?

Bamboo – a surprising fall hue that brings a warm, exotic flavor to the season. Like a filtered sunset on the waning days of fall, Bamboo is a standout yellow with a subtle green undertone.

Emberglow – a traditional autumnal tone that emanates the warmth of a glowing fire – the perfect panacea to the crisp air of fall.

Honeysuckle – a playful, reddish pink works with any other color in the palette… Flirtatious and festive, Honeysuckle produces a healthy glow

Cedar – a versatile, mid-tone neutral green that evokes the freshness of a cool mist in a dark forest

Deep Teal – a strong, blue-toned green, suggesting ocean depths and the color of the sky as daylight descends into darkness.

Orchid Hush – a unique tone of gray with complex orchid undertones, blends well with any other color in the palette.

Can you stand it?  Don't you want to just rush out RIGHT NOW and update all your listings???  As an experiment, I added 2 of the colors to one of my listings to see if it garners any more views than the rest of the items in my shop.  I'm not holding my breath.

1 comment:

  1. I will have to try this out! Thanks for posting :D